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~subject:"Brand management"
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Brand management
Consumer behaviour
8
Konsumentenverhalten
8
Brand image
4
Markenführung
4
Markenimage
4
Brand
3
Brand equity
3
Choice models
3
Eating habit
3
Ernährungsverhalten
3
Markenartikel
3
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Credit card
2
Inter-product similarity
2
Internet marketing
2
Kreditkarte
2
Measures of choice variety
2
Online-Marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Social Web
2
Social web
2
Variety seeking
2
Werbewirkung
2
Werbung
2
Arbeitszufriedenheit
1
Attitudes and persuasion
1
Bank institution trust
1
Behavioral loyalty
1
Brand loyalty
1
Branding
1
Categorization
1
Customer satisfaction
1
Decision
1
Destination management
1
Destinationsmanagement
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English
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Desai, Kalpesh Kaushik
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Lin, Chien-Wei
2
Baalbaki, Sally
1
Blanchflower, Tiffany M.
1
Gauri, Dinesh Kumar
1
Guzman, Francisco
1
Ma, Yu
1
Montgomery, Nicole Votolato
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Raju, Sekar
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Tran, Trang
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Tran, Trang P.
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Unnava, H. Rao
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Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing theory and practice : JMTP
1
Journal of retailing
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ECONIS (ZBW)
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Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
2
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
3
When good consumers turn bad : psychological contract breach in committed brand relationships
Montgomery, Nicole Votolato
;
Raju, Sekar
;
Desai, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
Saved in:
4
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
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