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Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli; Swaminathan, Vanitha - In: The journal of product & brand management 32 (2023) 1, pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
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The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya; Jassawalla, Avan R.; … - In: The journal of brand management : an international journal 30 (2023) 3, pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
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Consumers' smartphone preferences in Turkey during the COVID-19 pandemic
Telli Yamamoto, Gonca; Aydin, Samet; Duzgun, Fehim; … - In: Middle East journal of management : MEJM 9 (2022) 5, pp. 483-503
Persistent link: https://www.econbiz.de/10013477771
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The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
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Changing consumer and brand behavior in the early stages of the COVID-19 pandemic in Russia
Starostin, Vasiliy; Samokhodkin, Evgeniy; Elzon, Alisa - In: European research studies 23 (2020) 4, pp. 531-543
Persistent link: https://www.econbiz.de/10012511256
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Emotional branding moderation on marketing mix selection of college in the Covid-19 pandemic period
Handayani, Erna; Astuti, Herni Justiana; Darmawan, Akhmad; … - 2021
Persistent link: https://www.econbiz.de/10012619759
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Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.; Niros, Angelica; Pollalis, Yannis; … - In: International marketing review 40 (2023) 5, pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
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Customer satisfaction and brand loyalty amongst South African Millennials during the Covid-19 Pandemic
Msosa, Steven Kayambazinthu - 2023
Persistent link: https://www.econbiz.de/10014322298
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Branding in the eye of the storm : the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country
Ribamar Siqueira, Jose <Jr.>; Horst, Enrique ter; … - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 95-115
Persistent link: https://www.econbiz.de/10014250045
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Transformative service research and COVID-19 : editorial
Prentice, Catherine; Altinay, Levent; Woodside, Arch G. - In: The service industries journal 41 (2021) 1/2, pp. 1-8
Persistent link: https://www.econbiz.de/10012483661