The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Year of publication: |
2023
|
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Authors: | Madadi, Rozbeh ; Torres, Ivonne M. ; Fazli-Salehi, Reza ; Zúñiga, Miguel Ángel |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 9, p. 2300-2316
|
Subject: | Attitude toward the brand | COVID-19 pandemic | Following social distancing guidelines | Logo changing | Product involvement | Purchase intention | WOM | Coronavirus | Konsumentenverhalten | Consumer behaviour | Meinung | Opinion | Epidemie | Epidemic | Markenführung | Brand management | Markenimage | Brand image | Werbewirkung | Advertising effects |
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