Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A synthesis of research on the...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Salespeople
20
Verkaufspersonal
20
Selling
10
Verkauf
10
Beziehungsmarketing
5
Relationship marketing
5
B-to-B-Marketing
4
Brand image
4
Business-to-business marketing
4
Lieferantenmanagement
4
Markenimage
4
Supplier relationship management
4
Anforderungsprofil
3
Arbeitsverhalten
3
Consumer behaviour
3
Erfolgsfaktor
3
Intrinsic motivation
3
Konsumentenverhalten
3
Leistungsmotivation
3
Motivation
3
New product development
3
Occupational profile
3
Personal selling
3
Produktentwicklung
3
Sales
3
Success factor
3
Work behaviour
3
Work motivation
3
Absatz
2
Ambidextrous organization
2
Arbeitsleistung
2
Betriebliche Wertschöpfung
2
Competition
2
Customer satisfaction
2
Customer service
2
Dienstleistungsqualität
2
Einzelhandel
2
Employee retention
2
Job performance
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Calantone, Roger J.
2
Baldus, Brian
1
Hughes, Douglas E.
1
Richards, Keith A.
1
Schrock, Wyatt A.
1
Spreng, Richard A.
1
Wang, Joyce
1
Zhang, Yufei
1
Zhao, Yanhui
1
more ...
less ...
Published in...
All
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
2
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
