Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a … non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through … topics are accordingly as diverse as its contributors and include case studies and insights on the European marketing and …

Annahme führt zu einer enormen Verschwendung von Ressourcen im Marketing. Was aber sind die Alternativen zum Branding? Dieses … voranschreitet und sie kaufen. Ein inspirierendes Buch für alle Führungskräfte aus Marketing, Kommunikation und Vertrieb, die ihre …

into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand … marketing -- Brand marketing : today and tomorrow …Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today …