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~subject:"Brand management"
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Determinants Affecting Consume...
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Subject
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Brand management
Konsumentenverhalten
79,023
Consumer behaviour
78,591
Theorie
9,316
Theory
9,149
Beziehungsmarketing
8,906
Relationship marketing
8,894
Markenführung
7,324
Markenimage
6,500
Brand image
6,476
Kundenzufriedenheit
5,559
Customer satisfaction
5,557
Online-Handel
5,477
Online retailing
5,462
USA
4,898
Social Web
4,774
Social web
4,771
United States
4,703
Deutschland
4,503
Dienstleistungsqualität
4,492
Service quality
4,489
Innovation adoption
4,431
Online-Marketing
4,417
Internet marketing
4,395
Innovationsakzeptanz
4,392
Brand
4,201
Markenartikel
4,196
Germany
4,180
Electronic Banking
4,166
Einzelhandel
4,123
Retail trade
4,045
Electronic banking
4,024
Electronic Commerce
3,857
E-commerce
3,712
Verbraucherverhalten
3,560
Werbewirkung
3,549
Advertising effects
3,511
Experiment
3,332
Emotion
3,136
Werbung
2,897
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Online availability
All
Undetermined
3,967
Free
1,076
Type of publication
All
Article
6,161
Book / Working Paper
1,159
Journal
1
Type of publication (narrower categories)
All
Article in journal
5,780
Aufsatz in Zeitschrift
5,780
Aufsatz im Buch
372
Book section
372
Hochschulschrift
141
Graue Literatur
112
Non-commercial literature
112
Thesis
104
Arbeitspapier
72
Working Paper
72
Conference paper
63
Konferenzbeitrag
63
Reprint
53
Collection of articles of several authors
47
Sammelwerk
47
Aufsatzsammlung
34
Konferenzschrift
20
Case study
18
Fallstudie
18
Conference proceedings
9
Handbook
5
Handbuch
5
Ratgeber
5
Festschrift
4
Guidebook
4
Bibliografie enthalten
3
Bibliography included
3
Collection of articles written by one author
3
Lehrbuch
3
Sammlung
3
Systematic review
3
Übersichtsarbeit
3
Glossar enthalten
2
Glossary included
2
Interview
2
Textbook
2
Amtsdruckschrift
1
Elektronischer Datenträger
1
Fallstudiensammlung
1
Government document
1
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Language
All
English
7,007
German
313
Polish
3
French
2
Russian
1
Author
All
Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
Hollebeek, Linda D.
17
MacInnis, Deborah J.
17
Dawes, John
16
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Ahn, Jiseon
12
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Grohmann, Bianca
12
Huber, Frank
12
Park, Jungkun
12
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Institution
All
Springer Fachmedien Wiesbaden
11
Information Resources Management Association
7
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
1
more ...
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Published in...
All
Journal of business research : JBR
411
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
57
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
SpringerLink / Bücher
47
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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Source
All
ECONIS (ZBW)
7,321
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1
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7,321
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date (oldest first)
1
The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine
Yasin, Mahmoud
;
Liébana-Cabanillas, Francisco
;
Porcu, Lucia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132223
Saved in:
2
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
3
Examining the relationship between branding and customers' attitudes toward banking services : empirical evidence from Iran
Reza Jalilvand, Mohammad Reza
;
Shahin, Arash
;
Vosta, …
- In:
International journal of Islamic and Middle Eastern …
7
(
2014
)
2
,
pp. 214-227
Persistent link: https://www.econbiz.de/10011335125
Saved in:
4
Brand equity and brand loyalty in the internet banking context : FIMIX-PLS market segmentation
Loureiro, Sandra Maria Correia
;
Miranda, Francisco J.
- In:
Challenges and trends in modern banking
,
(pp. 179-195)
.
2016
Persistent link: https://www.econbiz.de/10011516904
Saved in:
5
Designing corporate brand experience in an online context : a qualitative insight
Zalfa Laili Hamzah
;
Sharifah Faridah Syed Alwi
;
Md. Nor …
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2299-2310
Persistent link: https://www.econbiz.de/10010401991
Saved in:
6
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
7
Exploring the drivers of brand loyalty in a digitized world
Khattak, Toobah Sharif
;
Billah, Usamah Iyyaz
- In:
The Lahore journal of business
10
(
2022
)
2
,
pp. 109-140
Persistent link: https://www.econbiz.de/10014280614
Saved in:
8
The prerequisites and consequences of customers’ online experience regarding the moderating role of brand congruity : evidence from an Iranian bank
Ashrafpour, Negar
;
Niky Esfahlan, Hakimeh
;
Aali, Samad
; …
- In:
Journal of Islamic marketing
13
(
2022
)
10
,
pp. 2144-2172
Persistent link: https://www.econbiz.de/10013349555
Saved in:
9
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
10
Omnichannel approach : factors affecting consumer acceptance
Silva, Susana C.
;
Martins, Carla Carvalho
;
Sousa, João …
- In:
Journal of marketing channels : ... distribution …
25
(
2018
)
1/2
,
pp. 73-84
Persistent link: https://www.econbiz.de/10012119165
Saved in:
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