Omnichannel approach : factors affecting consumer acceptance
Year of publication: |
2018
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Authors: | Silva, Susana C. ; Martins, Carla Carvalho ; Sousa, João Martins de |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 25.2018, 1/2, p. 73-84
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Subject: | Omnichannel | consumer | intention to use | brand experience | satisfaction | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management |
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