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Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.; Krey, Nina; Babin, Barry J.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
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The effectiveness of brand placements : a meta-analytic synthesis
Babin, Barry J.; Herrmann, Jean-Luc; Kacha, Mathieu; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 1017-1033
Persistent link: https://www.econbiz.de/10013191819
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Special issue: from family identity to family firm image and reputation : exploring facets of the perception of family influence in branding, marketing, and other messaging
Binz Astrachan, Claudia (ed.); Prügl, Reinhard (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012061002
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Marketing and branding in family business : assessing the landscape and charting a path forward
Binz Astrachan, Claudia; Prügl, Reinhard; Hair, Joseph F. - In: Journal of family business strategy 10 (2019) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10012061005
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Revisiting the consumer brand engagement concept
Obilo, Obinna O.; Chefor, Ellis; Saleh, Amin - In: Journal of business research : JBR 126 (2021), pp. 634-643
Persistent link: https://www.econbiz.de/10012494330