Purpose – Limited attention has been paid to the issue of status consumption in cross‐national context. The purpose of this paper is to address the issue of status consumption among British and Indian consumers, using the industry context of alcoholic beverages, focusing on three antecedents...

Purpose – Despite the growing debate about differences in consumer attitudes and behavior in emerging and developed markets, there is little research on the differences in consumer value perceptions and their influence on purchase intentions. Focusing on the theory of impression management,...

Purpose – The study aims to examine the usefulness of the brand origin concept in shaping the perceptions of Indian consumers. Design/methodology/approach – Guided by recent advance in social identity theory and social motivation theory, a dynamic iterative model of brand origin recognition...

Purpose – The case focuses on Martas Precision Slides, a late entrant in the growing furniture fitting market in Taiwan. The company is led by an ambitious and aggressive management team which has helped in achieving phenomenal growth to date. The company management however is now at a...