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Online branding strategies of UK fashion retailers
Rowley, Jennifer - 2009
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Internet Research, published by and copyright Emerald Group Publishing Limited.
Persistent link: https://www.econbiz.de/10009455102
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Reconceptualising the strategic role of loyalty schemes
Rowley, Jennifer - 2007
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455105
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Building brand webs: customer relationship management through the Tesco clubcard loyalty scheme
Rowley, Jennifer - 2005
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in International Journal of Retail & Distribution Management, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455161
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Online branding
Rowley, Jennifer - 2004
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Online Information Review, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455162
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Disloyalty: a closer look at non-loyals
Rowley, Jennifer - 2000
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455178