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The role of subcultural activism in the reshaping of mainstream markets : from positive to negative associations
Rosenthal, Benjamin
;
Cardoso, Flavia
-
2017
Persistent link: https://www.econbiz.de/10011592984
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2
"There will not be a World Cup" : the kratophanous power of the FIFA 2014 World Cup in Brazil
Rosenthal, Benjamin
;
Cardoso, Flavia
-
2015
Persistent link: https://www.econbiz.de/10011657641
Saved in:
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Consumer morality formation on social media platforms : the case of guns in Brazil
Rosenthal, Benjamin
;
Airoldi, Massimo
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 178-198
Persistent link: https://www.econbiz.de/10014584721
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