Market research through online custom panel : co-creation value and customer relationship
Year of publication: |
2014
|
---|---|
Authors: | Katarivas, Renata Bendit ; Bendit, Zilla Patricia ; Rosenthal, Benjamin |
Published in: |
Innovations in services marketing and management : strategies for emerging economies. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-4671-3. - 2014, p. 89-101
|
Subject: | Marktforschung | Market research | Panel | Panel study | Online-Befragung | Web survey | Brasilien | Brazil |
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