Coimbra, Rodrigo Ribeiro; Brito, Carlos Henrique … - In: Cogent business & management 10 (2023) 2, pp. 1-20
This research focuses on how consumers behave when they shop in supermarkets. It aims at understanding the relationship between hedonic and utilitarian motivations, cultural dimensions and satisfaction with life in context. Most researchers have studied how motivations and cultural dimensions...
