Hedonic and utilitarian motivations and their relationship with cultural dimensions, life satisfaction and the attributes of supermarkets : an international study on consumer behavior
Year of publication: |
2023
|
---|---|
Authors: | Coimbra, Rodrigo Ribeiro ; Brito, Carlos Henrique Figueiredo e Melo de ; Sampaio, Danilo de Oliveira |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 10.2023, 2, Art.-No. 2202024, p. 1-20
|
Subject: | Brazil | buying behavior | exploratory study | Marketing | Portugal | South Korea | Südkorea | Konsumentenverhalten | Consumer behaviour | Brasilien | Zufriedenheit | Satisfaction | Internationales Marketing | International marketing |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2023.2202024 [DOI] hdl:10419/294392 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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