Castro, Dra Virginia Aparecida; Giraldi, Janaina de … - In: Wine Economics and Policy 7 (2018) 2, pp. 153-164
The objective of this article is to understand the process of construction and operation of sectorial brands (a type of shared brand) for the Brazilian winemaking sector, considering the perspective of different stakeholders: government agencies, associations, and managers of the wineries. The...
