Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small...

Klappentext: Der US-amerikanische Biermarkt ist nicht nur durch seine gigantische Dimension geprägt, vielmehr hat auch die bis 1933 andauernde Prohibition ihre Spuren hinterlassen. So ist die Bierdistribution heute noch staatlich stark reglementiert. Diese Untersuchung vermittelt - durch...

pt. I. International market developments and firm performance -- pt. II. Host country institutional effects -- pt. III. Multi-point competition and rivalries -- pt. IV. Cross-border M&A integration and subsidiary development -- pt. V. Leadership and internationalization -- pt. VI. Boundless...

The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands....

Importing the modern beer industry into Egypt -- A star rises: Stella and the Egyptian beer industry, 1920-1940 -- Crowning the pyramid: the Egyptian beer industry's "mature" period, 1940-1952 -- Stella is always delicious: selling beer in the time of Nasser, 1952-1958 -- A Pan-Arab brew: Stella...