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Internet versus television advertising : a brand-building comparison
Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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Television advertising and online shopping
Liaukonyte, Jura; Teixeira, Thales; Wilbur, Kenneth C. - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
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Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
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Economia della televisione
Gambaro, Marco; Silva, Francesco - 1992
Persistent link: https://www.econbiz.de/10000885519
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Per una nuova riforma della RAI
Jacobelli, Jader (contributor) - 1992
Persistent link: https://www.econbiz.de/10000886322
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MEDIA programme : MEDIA ; Measures to encourage the development of the European audiovisual industry
1994 - Ed. 5
Persistent link: https://www.econbiz.de/10000897077
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International regimes for trade, copyright and investment in film and television
Acheson, A. L. Keith; Maule, Christopher J. - 1993
Persistent link: https://www.econbiz.de/10000856824
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Die EG-Politik auf dem Gebiet der audiovisuellen Medien
1992
Persistent link: https://www.econbiz.de/10000863213