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~subject:"Broadcasting policy"
~subject:"Mediensektor"
~subject:"Werbung"
~subject:"World"
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Broadcasting policy
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2
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2
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2
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2
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2
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2
Mitchell, Bridger Morgan
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2
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
2
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1
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bundesverband Deutscher Zeitungsverleger
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
CESifo GmbH <München>
1
Central Treaty Organization
1
Centre National d'Etudes des Télécommunications <Paris>
1
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1
Confederation of Indian Industry
1
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Dr. Steve-Holger Ludwig <Firma>
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1
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1
Handelshögskolan i Stockholm / Fonden för Handels- och Distributionsforskning
1
Independent Television Authority
1
Institut national de la communication audiovisuelle <Bry-sur-Marne>
1
International Film and Television Council
1
John and Mary R. Markle Foundation
1
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
7
Esomar congress
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
ATV series of technical research studies
4
CESifo working papers
4
Kom / Kommission der Europäischen Gemeinschaften
4
Working paper / National Bureau of Economic Research, Inc.
4
Diskussionsbeiträge aus dem Institut für Volkswirtschaftslehre, Universität Hohenheim
3
Information economics and policy : IEP
3
Journal of marketing communications
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
NBER Working Paper
3
NBER working paper series
3
Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
3
SpringerLink / Bücher
3
Studien zur Ordnungspolitik im Fernsehwesen
3
The economist
3
Wirtschaft und Werbung : WW ; Fachblatt für d. Werbeberufe ; Organ d. Fachorganisationen
3
"The application of market and social research for more efficient planning" : ESOMAR special groups
2
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
Courrier hebdomadaire / Centre de Recherche et d'Information Socio-Politiques
2
Die Anzeige : d. Fachzeitschr. für Werbung
2
Discussion paper / Centre for Economic Policy Research
2
Discussion papers in economics and management / A / University of Reading, Department of Economics
2
Europäische Hochschulschriften / 5
2
Houghton Mifflin Adviser in Marketing
2
International and comparative broadcasting
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of East European management studies : JEEMS
2
Journal of marketing research : JMR
2
Reports and papers on mass communication
2
Statens offentliga utredningar : SOU
2
Stellungnahmen und Berichte WSA / Wirtschafts- und Sozialausschuß der Europäischen Gemeinschaften
2
Strategien erfolgreicher TV-Marken : eine internationale Analyse
2
The American economic review
2
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
2
The journal of business : B
2
Working paper series
2
A BFI book
1
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
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ECONIS (ZBW)
376
USB Cologne (EcoSocSci)
7
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1
RePEc
1
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1
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
2
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
3
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
4
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
5
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
6
Media, technology and family : interrogating the dynamics of interactions
Nair, Tara S.
-
2016
Persistent link: https://www.econbiz.de/10012505292
Saved in:
7
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
8
Economia della televisione
Gambaro, Marco
;
Silva, Francesco
-
1992
Persistent link: https://www.econbiz.de/10000885519
Saved in:
9
Per una nuova riforma della RAI
Jacobelli, Jader
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10000886322
Saved in:
10
Strategische Optionen für die Stärkung der Programmindustrie im Rahmen der audiovisuellen Politik der Europäischen Union : Grünbuch ; von der Kommission vorgelegt
1994
Persistent link: https://www.econbiz.de/10000886385
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