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Bundling strategy
Großbritannien
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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ECONIS (ZBW)
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Servitization : revisiting the state-of-the-art and research priorities
Baines, Tim
;
Bigdeli, Ali Ziaee
;
Bustinza, Oscar F.
; …
- In:
International journal of operations & production …
37
(
2017
)
2
,
pp. 256-278
Persistent link: https://www.econbiz.de/10011661438
Saved in:
2
Using gamification to transform the adoption of servitization
Shi, Victor Guang
;
Baines, Tim
;
Baldwin, James
; …
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011730124
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