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Bundling strategy
Lieferantenmanagement
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Geiger, Susi
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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ECONIS (ZBW)
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Making incremental innovation tradable in industrial service settings
Geiger, Susi
;
Finch, John H.
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2463-2470
Persistent link: https://www.econbiz.de/10011491062
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Boundary resource interactions in solution networks
Wei, Ruiqi
;
Vize, Roisin
;
Geiger, Susi
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 532-561
Persistent link: https://www.econbiz.de/10013173439
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3
A platform approach in solution business : how platform openness can be used to control solution networks
Wei, Ruiqi
;
Geiger, Susi
;
Vize, Róisín
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 251-265
Persistent link: https://www.econbiz.de/10012146628
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