In this paper we analyze the factors that drive the adoption of innovative resource efficiency strategies to reduce energy and material use, under different market conditions. We uncover the "paradox" of lower adoption of resource efficiency strategies in an economic downturn and identify the...

Purpose The purpose of this study is to develop a better theoretical and empirical understanding of the causal and contextual mechanisms explaining the relationship between customer orientation and business performance. Design/methodology/approach A three-stage least squares model was used on a...