Customer orientation and firm’s business performance
Year of publication: |
2016
|
---|---|
Authors: | Pekovic, Sanja ; Rolland, Sylvie |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 50.2016, 12, p. 2162-2191
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Sustainable development | Contingency theory | Customer orientation | Empirical research |
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