Showing 1 - 10 of 615
Purpose – Looks at which brands are best positioned for growth and why it is important to actively manage brands as a cohesive portfolio. Design/methodology/approach – Lists four key principles that the best practitioners of brand portfolio management should follow. Findings – The best...
Persistent link: https://www.econbiz.de/10014845018
Purpose – Our innovation work involves unlocking the potential of individuals, teams, groups and organizations by tapping peoples' creativity and critical thinking powers through a process called Metaphorming. This paper describes how Metaphorming works to continually inspire innovative...
Persistent link: https://www.econbiz.de/10014845270
Purpose – This paper aims to provide an insight into how fashion designer businesses work and survive in London, with an understanding of business techniques and the survival strategies of British fashion designers. Design/methodology/ approach – The initial research demonstrated a need to...
Persistent link: https://www.econbiz.de/10014868013
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010053
Persistent link: https://www.econbiz.de/10015011496
winners in the marketplace. Among the different information sources and media, the Internet is a leading technology which … Internet, used for many diversified business purposes including direct sales, advertisement, customer support, etc. The …
Persistent link: https://www.econbiz.de/10014824751
Can operations management impact significantly the profitability of consumer‐based businesses on the Internet (called B …2C)? During the past two years, Internet retailers have not provided satisfactory financial results. Whereas, leading in …‐tailing (Internet B2C). To do this we singled out a well‐known dot.com retail failure, Webvan. Cost data were studied from startup (1998 …
Persistent link: https://www.econbiz.de/10014789615
Internet will reach 60 million, and the number of mobile phones will reach 69 million. There are many spectacular successful e …
Persistent link: https://www.econbiz.de/10014823688
This paper presents a methodology for the development of a new tool for the formation of a virtual enterprise. The formation phase mainly deals with inviting potential collaborators to virtual enterprise, and developing a supply chain; supply chain development is done collaboratively by all the...
Persistent link: https://www.econbiz.de/10014823759
Examines the possible use of the Internet as a business tool to gain competitive advantage. After a brief introduction … to the Internet it defines Internet driven competitive advantage. Discusses the most commonly used Internet tools with … approach there is potential for successful use of the Internet by business.  …
Persistent link: https://www.econbiz.de/10014824705