There is growing interest among researchers working in the areas of product-country image effects, and more generally international consumer behaviour, in the potential relationship between consumers’ familiarity with, and evaluation of, products from various countries. We use data from a...

A kötet tartalma: Lengyel György: A gazdasági siker vállalati értelmezéséről (Egy empirikus vizsgálat néhány tapasztalata). --- Tóth István János: Vállalatok pénzügyi fegyelme és növekedési képessége az átalakuló gazdaságban. --- Balázs János: Az iparvállalati...

Crowdfunding is a disruptive innovation and has provoked interest as a new way of raising finance. The objective of our research was to analyse both the demand and supply sides of the crowdfunding ecosystem. The study used two methods. The first was a database analysis of 259,114 Kickstarter...