Business ethics and corporate social responsibility have gained more attention in recent years. However, the consumers' perspective on ethics is still a little researched area. This study reports a survey (n=713) on the views of Finnish consumers about ethics in trade. Consumers' willingness to...

Purpose – The aim of this paper is to focus on the legitimacy problems faced by the Finnish forest industry in the Brazilian context, specifically from the perspective of the region's indigenous communities: the Tupinikim, the Guarani and the Pataxó. Design/methodology/approach – The method...

Purpose – The aim of this paper is to focus on the legitimacy problems faced by the Finnish forest industry in the Brazilian context, specifically from the perspective of the region's indigenous communities: the Tupinikim, the Guarani and the Pataxó. Design/methodology/approach – The method...