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Die Ideenumsetzung im Rahmen von Markteintrittsstrategien
Emes, Jutta; Gruber, Marc - In: Entrepreneurial Marketing : Besonderheiten, Aufgaben …, (pp. 303-322). 2008
Persistent link: https://www.econbiz.de/10003600503
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Die Ideenumsetzung im Rahmen von Markteintrittsstrategien
Emes, Jutta; Gruber, Marc - In: Entrepreneurial Marketing : Besonderheiten, Aufgaben …, (pp. 299-319). 2015
Persistent link: https://www.econbiz.de/10010531074
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Escaping the prior knowledge corridor : what shapes the number and variety of market opportunities identified before market entry of technology start-ups?
Gruber, Marc; MacMillan, Ian C.; Thompson, James D. - In: Organization science : a journal of the Institute for … 24 (2013) 1, pp. 280-300
Persistent link: https://www.econbiz.de/10009711837
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The lean startup framework : closing the academic-practitioner divide
Shepherd, Dean A.; Gruber, Marc - In: Entrepreneurship theory and practice : ET&P 45 (2021) 5, pp. 967-998
Persistent link: https://www.econbiz.de/10012608326
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The open innovation research landscape : established perspectives and emerging themes across different levels of analysis
Bogers, Marcel L. A. M.; Zobel, Ann-Kristin; Afuah, Allan; … - In: Industry and innovation 24 (2017) 1, pp. 8-40
Persistent link: https://www.econbiz.de/10011749560