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Business model
Unternehmensgründung
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Gruber, Marc
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Entrepreneurship theory and practice : ET&P
1
Harvard business review : HBR
1
Industry and innovation
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ECONIS (ZBW)
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Escaping the prior knowledge corridor : what shapes the number and variety of market opportunities identified before market entry of technology start-ups?
Gruber, Marc
;
MacMillan, Ian C.
;
Thompson, James D.
- In:
Organization science : a journal of the Institute for …
24
(
2013
)
1
,
pp. 280-300
Persistent link: https://www.econbiz.de/10009711837
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2
Business models : creating new markets and societal wealth
Thompson, James D.
;
MacMillan, Ian C.
- In:
Long range planning : LRP ; international journal of …
43
(
2010
)
2/3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10003987631
Saved in:
3
Making social ventures work
Thompson, James D.
;
MacMillan, Ian C.
- In:
Harvard business review : HBR
88
(
2010
)
9
,
pp. 66-73
Persistent link: https://www.econbiz.de/10008658965
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4
Die Ideenumsetzung im Rahmen von Markteintrittsstrategien
Emes, Jutta
;
Gruber, Marc
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 303-322)
.
2008
Persistent link: https://www.econbiz.de/10003600503
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5
Die Ideenumsetzung im Rahmen von Markteintrittsstrategien
Emes, Jutta
;
Gruber, Marc
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 299-319)
.
2015
Persistent link: https://www.econbiz.de/10010531074
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6
Business-Planning in Start-ups: Wissenschaftliche Erkenntnisse und praktische Erfahrungen
Gruber, Marc
- In:
Internationales Gewerbearchiv : IGA ; Zeitschrift für …
50
(
2002
)
4
,
pp. 217-237
Persistent link: https://www.econbiz.de/10001739866
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7
The lean startup framework : closing the academic-practitioner divide
Shepherd, Dean A.
;
Gruber, Marc
- In:
Entrepreneurship theory and practice : ET&P
45
(
2021
)
5
,
pp. 967-998
Persistent link: https://www.econbiz.de/10012608326
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8
The open innovation research landscape : established perspectives and emerging themes across different levels of analysis
Bogers, Marcel L. A. M.
;
Zobel, Ann-Kristin
;
Afuah, Allan
; …
- In:
Industry and innovation
24
(
2017
)
1
,
pp. 8-40
Persistent link: https://www.econbiz.de/10011749560
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