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The long tail of social networking : revenue models of social networking sites
Enders, Albrecht; Hungenberg, Harald; Denker, Hans-Peter; … - In: European management journal 26 (2008) 3, pp. 199-211
Persistent link: https://www.econbiz.de/10003744054
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Business model analysis for Chinese social networking website
Yang, Jingyi - 2013
Persistent link: https://www.econbiz.de/10010190172
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Optimal Revenue Model of a Social Networking Service : Ad-Sponsored, Subscription-Based, or Hybrid?
Li, Zhiyong; Wang, Donghan; Nan, Guofang; Li, Minqiang - 2020
We use a stylized model to investigate the revenue model decision for a monopolistic online platform offering social networking services. There are three possible revenue models: an ad-sponsored model offering a basic service, a subscription-based model offering a premium service, and a hybrid...
Persistent link: https://www.econbiz.de/10014091638
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Implications of revenue models and technology for content moderation strategies
Liu, Yi; Yildirim, Pinar; Zhang, Z. John - In: Marketing science 41 (2022) 4, pp. 403-419
Persistent link: https://www.econbiz.de/10013364015
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Trend Pie : turning a social media network into a business
Adams, Pamela; Ricci, Victor - In: The international journal of entrepreneurship and innovation 18 (2017) 3, pp. 210-215
Persistent link: https://www.econbiz.de/10011797664
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Typologisierung von Geschäftsmodellen der webbasierten kollektiven Intelligenz
Ickler, Henrik - In: Virtual enterprises communities & social networks : …, (pp. 257-270). 2010
Persistent link: https://www.econbiz.de/10008903164
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"Open Innovation ist auf dem Weg zu einem Marken-Muss"
Willhardt, Rahel - In: GDI-Impuls : Wissensmagazin für Wirtschaft, … 25 (2007) 3, pp. 74-81
Persistent link: https://www.econbiz.de/10003552110
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Managing social media value networks : from publisher (broadcast) to user-centric (broadband-narrowcast) business models
Vukanovic, Zvezdan - In: Handbook of social media management : value chain and …, (pp. 269-288). 2013
Persistent link: https://www.econbiz.de/10009762875
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The crowdfunding market, models, platforms, and projects
Demiray, Melek; Burnaz, Sebnem; Aslanbay, Yonca - In: Crowdfunding for sustainable entrepreneurship and innovation, (pp. 90-126). 2017
Persistent link: https://www.econbiz.de/10011529114
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The crowdfunding communities and the value of identification for sustainability of co-creation
Demiray, Melek; Aslanbay, Yonca - In: Crowdfunding for sustainable entrepreneurship and innovation, (pp. 155-174). 2017
Persistent link: https://www.econbiz.de/10011529140