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Digital marketing strategies based on the e-business model : literature review and future directions
Saura, José Ramón; Palos-Sanchez, Pedro R.; Correia, … - In: Organizational transformation and managing innovation …, (pp. 86-103). 2019
Persistent link: https://www.econbiz.de/10011950371
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A business model adoption based on tourism innovation : applying a gratification theory to mobile applications
Palos-Sanchez, Pedro; Saura, José Ramón; … - In: European research on management and business economics 27 (2021) 2, pp. 1-11
The purpose of this paper is to improve understanding of Tourism Innovation by using a Uses and Gratification Theory model to investigate tourist intention to visit a city after reading other users' valuations of the destination on Mobile Applications. The Uses and Gratification Theory (U&G)...
Persistent link: https://www.econbiz.de/10012596244
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A review of digital family businesses : setting marketing strategies, business models and technology applications
Saura, José Ramón; Palacios Marqués, Daniel; … - In: International journal of entrepreneurial behavior & research 29 (2023) 1, pp. 144-165
Persistent link: https://www.econbiz.de/10013553730