Purpose This paper aims to highlight how initial business models can be converted into a larger-scale solution for tapping into the emerging base-of-the-pyramid markets. Design/methodology/approach This study uses a qualitative, multi-case research design with 20 organizations tapping into the...

Purpose This paper aims to illustrate how managing multiple business models can become a key factor for succeeding in base-of-the-pyramid markets. Design/methodology/approach Case study was conducted through an engaged scholarship approach. Findings The authors highlight that companies can...