//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Business network"
~subject:"Consumer behaviour"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Assessing customer orientation...
Similar by person
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Business network
Consumer behaviour
Lieferantenmanagement
32
Supplier relationship management
32
Unternehmensnetzwerk
27
B-to-B-Marketing
25
Business-to-business marketing
25
United Kingdom
16
Relationship marketing
15
Beziehungsmarketing
14
Brand image
13
Großbritannien
12
Konsumentenverhalten
12
Strategic management
11
Strategisches Management
11
Corporate reputation
10
Markenimage
10
Brand management
9
Firmenimage
9
Confidence
8
Customer satisfaction
8
Measurement
8
Vertrauen
8
Markenführung
7
Social network
7
Soziales Netzwerk
7
Brands
6
Messung
6
Portugal
6
Reputation
6
Retailing
6
Brand
5
Kundenzufriedenheit
5
Markenartikel
5
Marketing management
5
USA
5
United States
5
Bibliometrics
4
Bibliometrie
4
Business relationships
4
more ...
less ...
Online availability
All
Undetermined
21
Type of publication
All
Article
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
39
Aufsatz in Zeitschrift
39
research-article
3
Conference paper
2
Konferenzbeitrag
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
42
Author
All
Naudé, Peter
27
Henneberg, Stephan
17
Davies, Gary
8
Silva, Rui Vinhas da
6
Abrahamsen, Morten H.
4
Ramos, Carla
4
Ashnai, Bahar
3
Costa, Renato J. Lopes da
3
Dias, Álvaro Lopes
3
Gonçalves, Rui
3
Henneberg, Stephan C.
3
Mouzas, Stefanos
3
Pereira, Leandro
3
Thornton, Sabrina C.
3
Zaefarian, Ghasem
3
Corsaro, Daniela
2
Najafi-Tavani, Zhaleh
2
Rojas-Méndez, José I.
2
Teixeira, Natália
2
Bell, Jonathan
1
Brito, Carlos Henrique Figueiredo e Melo de
1
Cabrita, Inês
1
Chun, Rosa
1
Couto, Margarida
1
Davcik, Nebojsa S.
1
Diers-Lawson, Audra
1
Faria, Rita Tamagnini
1
Faridah Syed Alwi, Sharifah
1
Forkmann, Sebastian
1
Francescucci, Anthony
1
Gonçalves, Sara Martins
1
Grimes, Anthony
1
Gruber, Thorsten
1
Hair, Joseph F.
1
Halinen, Aino
1
Han, Joon Hye
1
Henneberg, Stephen
1
Hizsák, Gábor
1
Huemer, Lars
1
Hur, Jungyun
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of business research : JBR
6
International Journal of Retail & Distribution Management
2
Journal of business-to-business marketing
2
Corporate communications : an international journal
1
European journal of marketing : EJM
1
International journal of agile systems and management : IJASM
1
International journal of managerial and financial accounting : IJMFA
1
International journal of services, economics and management
1
Journal of Product & Brand Management
1
Journal of business market management : jbm
1
Journal of promotion management : JPM
1
Psychology & marketing
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
39
Other ZBW resources
3
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
Saved in:
2
Mobile banking : a study on adoption stages using government adoption model and the role of demographic moderators
Gonçalves, Rui
;
Cabrita, Inês
;
Pereira, Leandro
; …
- In:
International journal of managerial and financial …
13
(
2021
)
3/4
,
pp. 337-362
Persistent link: https://www.econbiz.de/10013256710
Saved in:
3
Food and beverage industry in a pandemic context
Pereira, Leandro
;
Couto, Margarida
;
Costa, Renato J. …
- In:
International journal of services, economics and management
13
(
2022
)
2
,
pp. 152-181
Persistent link: https://www.econbiz.de/10013257736
Saved in:
4
The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
Saved in:
5
Individual actors and embeddedness in business-to-business interactions
Gonçalves, Sara Martins
;
Silva, Rui Vinhas da
; …
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 181-191
Persistent link: https://www.econbiz.de/10011990753
Saved in:
6
Agile applications of artificial intelligence to apparel industry
Gonçalves, Rui
;
Costa, Renato J. Lopes da
;
Pereira, Leandro
- In:
International journal of agile systems and management : …
16
(
2023
)
4
,
pp. 429-457
Persistent link: https://www.econbiz.de/10014391558
Saved in:
7
Complaint management expectations : an online laddering analysis of small versus large firms
Henneberg, Stephan C.
;
Gruber, Thorsten
;
Reppel, Alexander
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 584-598
Persistent link: https://www.econbiz.de/10003889402
Saved in:
8
Exploiting the B2B knowledge network : new perspectives and core concepts
Naudé, Peter
;
Henneberg, Stephan
;
Zolkiewski, Judy
; …
- In:
Industrial marketing management : the international …
38
(
2009
)
5
,
pp. 493-494
Persistent link: https://www.econbiz.de/10003871817
Saved in:
9
Sense-making and management in business networks : some observations, considerations, and a research agenda
Henneberg, Stephan C.
;
Naudé, Peter
;
Mouzas, Stefanos
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 355-360
Persistent link: https://www.econbiz.de/10003976386
Saved in:
10
Developing network insight
Mouzas, Stefanos
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
37
(
2008
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10003701495
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->