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A Customer Segmentation Framework for Targeted Category Coupons in Retail

von Mutius, Bernhard - 2020

It is standard procedure to use short-term measures for designing customized marketing campaigns and evaluating their success. We consider the integration of customer lifetime value (CLV) thinking into the category selection problem for targeted coupons. This problem involves two primary...

Persistent link: https://www.econbiz.de/10012848772

The real option value of operational and managerial flexibility in global supply chain networks

Huchzermeier, Arnd - In: Risk management : challenge and opportunity ; with 125 …, (pp. 609-629). 2005

Persistent link: https://www.econbiz.de/10002449417

The real option value of operational and managerial flexibility in global supply chain networks

Huchzermeier, Arnd - In: Risk management : challenge and opportunity : with 37 …, (pp. 181-201). 2000

Persistent link: https://www.econbiz.de/10001496186

Operations, promotion, and marketing communications : supply chain management in a promotional environment

Huchzermeier, Arnd; Iyer, Ananth V. - In: Retailing in the 21st century : current and future trends, (pp. 373-392). 2010

Persistent link: https://www.econbiz.de/10003938771

Correct accounting for duty drawbacks with outward and inward processing in global production networks

Häntsch, Marius; Huchzermeier, Arnd - In: Omega : the international journal of management science 58 (2016), pp. 111-127

Persistent link: https://www.econbiz.de/10011417011

Identifying, analyzing, and assessing risk in the strategic planning of a production network : the practical view of a German car manufacturer

Häntsch, Marius; Huchzermeier, Arnd - In: Journal of management control : Zeitschrift für … 24 (2013) 2, pp. 125-158

Persistent link: https://www.econbiz.de/10009775049

Hedging retail promotions : zero out-of-stock and zero end-of-period coverage with supply options

Breiter, Andreas - 2012

Persistent link: https://www.econbiz.de/10009735618

Transparency of risk for global and complex network decisions in the automotive industry

Häntsch, Marius; Huchzermeier, Arnd - In: International journal of production economics 175 (2016), pp. 81-95

Persistent link: https://www.econbiz.de/10011478134

Supply chain management in a promotional environment

Huchzermeier, Arnd; Iyer, Ananth V. - In: Retailing in the 21st century : current and future trends, (pp. 325-344). 2006

Persistent link: https://www.econbiz.de/10003146745

E-day: retail scenario analysis for landing into Euro-land

Huchzermeier, Arnd (contributor); … - 2001 - [Elektronische Ressource], rev. version of 2000/20/TM

Persistent link: https://www.econbiz.de/10001632544