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Individual actors and embeddedness in business-to-business interactions
Gonçalves, Sara Martins; Silva, Rui Vinhas da; … - In: Industrial marketing management : the international … 76 (2019), pp. 181-191
Persistent link: https://www.econbiz.de/10011990753
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Exploring the mediating role of marketing planning in enterprise marketing capabilities
Fonseca, Joana Sofia da; Dias, Álvaro Lopes; Pereira, … - In: International journal of business environment : IJBE 14 (2023) 1, pp. 15-36
Persistent link: https://www.econbiz.de/10014234416
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Complaint management expectations : an online laddering analysis of small versus large firms
Henneberg, Stephan C.; Gruber, Thorsten; Reppel, Alexander - In: Industrial marketing management : the international … 38 (2009) 6, pp. 584-598
Persistent link: https://www.econbiz.de/10003889402
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Exploiting the B2B knowledge network : new perspectives and core concepts
Naudé, Peter; Henneberg, Stephan; Zolkiewski, Judy; … - In: Industrial marketing management : the international … 38 (2009) 5, pp. 493-494
Persistent link: https://www.econbiz.de/10003871817
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Perceptual gaps and similarities in buyer-seller dyadic relationships
Barnes, Bradley R.; Naudé, Peter; Mitchell, Paul - In: Industrial marketing management : the international … 36 (2007) 5, pp. 662-675
Persistent link: https://www.econbiz.de/10003483613
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Configuration theory assessment of business relationship strategies : conceptual model and hypothesis development
Zaefarian, Ghasem; Naudé, Peter; Henneberg, Stephan - In: Journal of customer behaviour 9 (2010) 3, pp. 299-316
Persistent link: https://www.econbiz.de/10008697903
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Sense-making and management in business networks : some observations, considerations, and a research agenda
Henneberg, Stephan C.; Naudé, Peter; Mouzas, Stefanos - In: Industrial marketing management : the international … 39 (2010) 3, pp. 355-360
Persistent link: https://www.econbiz.de/10003976386
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Developing network insight
Mouzas, Stefanos; Henneberg, Stephan; Naudé, Peter - In: Industrial marketing management : the international … 37 (2008) 2, pp. 167-180
Persistent link: https://www.econbiz.de/10003701495
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Complaint resolution management expectations in an asymmetric business-to-business context
Gruber, Thorsten; Henneberg, Stephan; Ashnai, Bahar; … - In: The journal of business & industrial marketing 25 (2010) 5, pp. 360-371
Persistent link: https://www.econbiz.de/10008655577
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Value dimensions and relationship postures in dyadic "Key Relationship Programmes"
Henneberg, Stephan; Pardo, Catherine; Mouzas, Stefanos; … - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 535-550
Persistent link: https://www.econbiz.de/10003874162