Similar Search Results - EconBiz

3D printing : enabling customer-centricity in the supply chain

Martinelli, Elisa Martina; Christopher, Martin - In: International journal of value chain management : IJVCM 10 (2019) 2, pp. 87-106

Persistent link: https://www.econbiz.de/10012060355

Customer integration and customer value : contingency roles of innovation capabilities and supply chain network complexity

Fianko, Alexander Otchere; Essuman, Dominic; Boso, Nathaniel - In: Supply chain management 28 (2023) 2, pp. 385-404

Persistent link: https://www.econbiz.de/10014286690

Customer’s potential value : the role of learning

Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21

Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...

Persistent link: https://www.econbiz.de/10009761863

Studying customers' resource integration by service employees in interactional value co-creation

Plé, Loïc - In: The journal of services marketing 30 (2016) 2, pp. 153-164

Persistent link: https://www.econbiz.de/10011486995

Interfirm relational drivers of customer value

Palmatier, Robert W. - In: Journal of marketing 72 (2008) 4, pp. 76-89

Persistent link: https://www.econbiz.de/10003747964

The effect of equity on value co-creation in business relationships

Gupta, Samir; Zhou, Jing; Feng, Shanfei; Nyadzayo, … - In: The journal of business & industrial marketing 37 (2022) 2, pp. 385-401

Persistent link: https://www.econbiz.de/10012798429

Interactive value formation in interorganizational relationships : dynamic interchange between value co-creation, no-creation, and co-destruction

Makkonen, Hannu; Ilkkonen, Rami - In: Marketing theory 17 (2017) 4, pp. 517-535

Persistent link: https://www.econbiz.de/10011825051

Co-creating value in the dyadic relationships of small and large firms in the agri-food sector

Ngugi, Isaac K. - In: Journal of international food & agribusiness marketing 31 (2019) 1, pp. 52-68

Persistent link: https://www.econbiz.de/10012180986

Capturing the broader picture of value co-creation management

Corsaro, Daniela - In: European management journal 37 (2019) 1, pp. 99-116

Persistent link: https://www.econbiz.de/10011996312

The outcomes of B2B data-driven customer focused value creation

Holmes, Dawn; Zolkiewski, Judith; Burton, Jamie - In: The journal of business & industrial marketing 38 (2023) 6, pp. 1295-1315

Persistent link: https://www.econbiz.de/10014276776

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