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Business network
Service-dominant logic
52
Service-Dominant Logic
49
Marketing theory
35
Marketingtheorie
34
Betriebliche Wertschöpfung
24
Value creation
24
Relationship marketing
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Beziehungsmarketing
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Dienstleistung
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Marketingmanagement
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service-dominant logic
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Lieferantenmanagement
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Vargo, Stephen L.
4
Akaka, Melissa Archpru
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Lusch, Robert F.
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Siltaloppi, Jaakko
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Tanniru, Mohan
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Information systems and e-business management : ISeB
1
Journal of the Academy of Marketing Science
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Marketing theory
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The journal of services marketing
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ECONIS (ZBW)
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1
Service, value networks and learning
Lusch, Robert F.
;
Vargo, Stephen L.
;
Tanniru, Mohan
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10003965741
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2
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
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3
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
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4
Triads: a review and analytical framework
Siltaloppi, Jaakko
;
Vargo, Stephen L.
- In:
Marketing theory
17
(
2017
)
4
,
pp. 395-414
Persistent link: https://www.econbiz.de/10011825021
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