Towards an alternative logic for electronic customer relationship management
Year of publication: |
2008
|
---|---|
Authors: | Chen, Hong-Mei ; Vargo, Stephen L. |
Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 2.2008/09, 2, p. 116-132
|
Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
-
Kozlenkova, Irina V., (2017)
-
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling, (2023)
-
An algorithm for identifying loyal customers in C2C electronic commerce models
Ansari, Azarnoush, (2020)
- More ...
-
Rethinking social CRM design : a service-dominant logic perspective
Chen, Hong-mei, (2014)
-
Towards an alternative logic for electronic customer relationship management
Chen, Hong-Mei, (2008)
-
Chen, Hong-Mei, (2009)
- More ...