Analysebedarfe im marketing -- Untersuchungsziele -- Datenbezogene Anforderungen -- Modellbezogene und methodische Anforderungen -- Systematisierung von Marketingmodellen und -analysen -- Begriff und Typen von Marketingmodellen -- Systematisierung von Marketinganalysen -- Verankerung im...

"As business schools expand their entrepreneurship programs and organizations seek people with entrepreneurial skills, it has become clear that the skills and mindset of an entrepreneur are highly valued in all business contexts. This latest edition of Entrepreneurship Skills for New Ventures...