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Improving the performance of business models with relationship marketing efforts - an entrepreneurial perspective
Brettel, Malte; Strese, Steffen; Flatten, Tessa - In: European management journal 30 (2012) 2, pp. 85-98
Persistent link: https://www.econbiz.de/10009522411
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Does the adoption of customer and competitior orientations make small hospitality businesses more entrepreneurial? : evidence from Kazakhstan
Seilov, Galimzhan Aidarkulovich - In: International journal of contemporary hospitality management 27 (2015) 1, pp. 71-86
Persistent link: https://www.econbiz.de/10010516527
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Entrepreneurial intervention in electronic markets : the influence of customer participation
Merigo, Jose Maria; Rocha, Cimar; Garcia-Agreda, Sergio - In: International entrepreneurship and management journal 9 (2013) 4, pp. 521-529
Persistent link: https://www.econbiz.de/10010247777
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The influence of culture on trust judgments in customer relationship development by ethnic minority small businesses
Altinay, Levent; Saunders, Mark; Wang, Catherine L. - In: Journal of small business management : JSBM ; a joint … 52 (2014) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10010249627
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Customer-salespeople relationship : influence of salespeople entrepreneurial behaviours
Amyx, Douglas; Bhuian, Shahid N.; Shows, G. David - In: Marketing intelligence & planning 34 (2016) 5, pp. 586-604
Persistent link: https://www.econbiz.de/10011534890
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International entrepreneurship and customer orientation in globalizing markets: a study on born global firms
Zucchella, Antonella - In: Managing customer relationships on the Internet, (pp. 201-221). 2006
Persistent link: https://www.econbiz.de/10003242467
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Durch Qualitätsoffensive und Kundenorientierung zu Unternehmensmehrwert : internationale Unternehmertage Thüringen, Bayern, Südtirol
Görgmaier, Dietmar (contributor) - 1997 - 1. Aufl
Persistent link: https://www.econbiz.de/10000991494
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Entrepreneurial marketing : applied approach of micro, small and medium enterpirses in Nepal
Gyanwali, Shrijan; Chanchai Bunchapattan Asakda; Walsh, … - In: Finance India : the quarterly journal of Indian … 34 (2020) 2, pp. 573-590
Persistent link: https://www.econbiz.de/10012670311
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Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian; Niemand, Thomas; Kraus, Sascha; Breier, … - In: Journal of business research : JBR 113 (2020), pp. 72-82
Persistent link: https://www.econbiz.de/10012230439