Customer-salespeople relationship : influence of salespeople entrepreneurial behaviours
Year of publication: |
2016
|
---|---|
Authors: | Amyx, Douglas ; Bhuian, Shahid N. ; Shows, G. David |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 5, p. 586-604
|
Subject: | Innovation | Entrepreneurship | Risk | Customer orientation | Entrepreneurship approach | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | KMU | SME | Unternehmensgründung | Business start-up |
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