Purpose The purpose of this paper is to examine franchisees’ business start-ups from an entrepreneurial perspective, adopting a process representative of entrepreneurship to examine opportunity identification and evaluation by franchisees and to analyse factors that influence this process....

Creating entrepreneurial orientations, in which innovative organizational members work together in a supportive environment, are becoming a more challenging task. Centralized decision-making has been shown to inhibit entrepreneurial motivation in organizations. This study explores the effect...