To survive and prosper, the organizations need to embed the processes and mechanisms to discover major technology and consumer trends and respond to them through new growth areas. Based on profound literature review providing insight into organizational factors that affect firms’ ability to...

Objective: The objective of the article is to review entrepreneurial culture (EC) literature by seeking, analysing, and synthesising the research findings of extant journal articles. This study aims to demonstrate the evolutionary trends and current trends in EC research, which cannot be found...