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Marketing letters : a journal of research in marketing
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The impact of customer-specific marketing expenses on customer retention and customer profitability
Triest, Sander van
;
Bun, Maurice J. G.
;
Raaij, Erik M. van
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10003819961
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