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~subject:"Business-to-business marketing"
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Business-to-business marketing
Lieferantenmanagement
17,336
Supplier relationship management
17,289
Markenführung
17,009
Brand management
16,987
Markenimage
10,855
Brand image
10,640
Konsumentenverhalten
9,620
Consumer behaviour
9,617
Markenartikel
5,580
Brand
5,573
Lieferkette
5,253
Supply chain
5,253
Beziehungsmarketing
4,959
Relationship marketing
4,951
Theorie
4,008
Theory
3,991
Deutschland
3,119
Germany
3,011
Markenpolitik
2,197
Social Web
2,092
Social web
2,089
Marketingmanagement
1,979
Marketing management
1,952
Online-Marketing
1,862
Internet marketing
1,826
USA
1,734
United States
1,714
Unternehmensnetzwerk
1,633
Business network
1,631
B-to-B-Marketing
1,621
Electronic Commerce
1,505
E-commerce
1,460
Werbewirkung
1,451
Advertising effects
1,438
Unternehmenskooperation
1,427
Inter-firm cooperation
1,364
Einzelhandel
1,344
Customer satisfaction
1,340
Kundenzufriedenheit
1,339
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172
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Non-commercial literature
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Fallstudie
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Arbeitspapier
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Bibliography included
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Conference paper
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Ratgeber
6
Guidebook
5
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4
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4
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1,440
German
182
Polish
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Svensson, Göran
19
Kleinaltenkamp, Michael
17
Ulaga, Wolfgang
12
Naudé, Peter
11
Baumgarth, Carsten
10
Homburg, Christian
10
Kowalkowski, Christian
10
Sharma, Arun
10
Johnston, Wesley J.
9
Keränen, Joona
9
Sharma, Piyush
9
Casidy, Riza
8
Christodoulides, George
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Backhaus, Klaus
7
Jacob, Frank
7
Lindgreen, Adam
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Sarkar, Soumya
7
Sridhar, Shrihari
7
Agnihotri, Raj
6
Andersen, Poul Houman
6
Brennan, Ross
6
Brown, Brian P.
6
Henneberg, Stephan
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Barnes, Bradley R.
5
Beverland, Michael B.
5
Chatterjee, Sheshadri
5
Cova, Bernard
5
Ehret, Michael
5
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Springer Fachmedien Wiesbaden
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F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Infoteam Sales Process Consulting
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Institut für Markt- und Distributionsforschung <Köln>
1
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Industrial marketing management : the international journal for industrial and high-tech firms
381
The journal of business & industrial marketing
158
Journal of business research : JBR
82
Journal of business-to-business marketing
77
SpringerLink / Bücher
21
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Journal of marketing
11
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of personal selling & sales management
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft / Business-to-Business-Marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
European journal of marketing : EJM
6
Gabler Edition Wissenschaft
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Innovatives Markenmanagement
6
Journal of customer behaviour
6
Journal of service research
6
Springer eBook Collection / Business and Economics
6
The journal of services marketing
6
Business-to-business marketing management : strategies, cases and solutions
5
International journal of procurement management
5
Journal of marketing research
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The journal of brand management : an international journal
5
The journal of product & brand management
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Berichte aus der Betriebswirtschaft
4
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Cogent business & management
4
European journal of marketing
4
Gabler Research
4
International business and economics research journal
4
International journal of services and operations management
4
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ECONIS (ZBW)
1,624
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1
How brand orientation impacts B2B service brand equity? : an empirical study among Chinese firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Zhu, Miao
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011539342
Saved in:
2
Determinants of brand relevance in a B2B service purchasing context
Gomes, Mariana
;
Fernandes, Teresa
;
Brandão, Amélia
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011486494
Saved in:
3
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
4
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
5
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
6
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
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7
Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
8
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
9
Applicability of Keller's brand equity model in the B2B chemical market
Sinčić Ćorić, Dubravka
;
Jelić, Domagoj
- In:
Economic research
28
(
2015
)
1
,
pp. 1006-1017
Persistent link: https://www.econbiz.de/10012221062
Saved in:
10
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
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