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Facilitating creativity in business-to-business retail partnerships
Strutton, David; Blankson, Charles - In: The journal of retail marketing management research : JRMMR 3 (2010/11) 2, pp. 43-65
Persistent link: https://www.econbiz.de/10008759473
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Business to business governance structure and marketing strategy
Paswan, Audhesh K.; Guzman, Francisco; Blankson, Charles - In: Industrial marketing management : the international … 41 (2012) 6, pp. 908-918
Persistent link: https://www.econbiz.de/10009656756
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Editorial: positioning strategies in industrial and B2B markets
Blankson, Charles; Kalafatis, Stavros P. - In: Industrial marketing management : the international … 81 (2019), pp. 14-15
Persistent link: https://www.econbiz.de/10012107664
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Why cannot we all just get along? : resolving customer-focused team interface conflicts in a B2B firm leveraging AHP-based multi-criteria decision-making
Enyinda, Chris I.; Blankson, Charles; Cao, Guangming; … - In: The journal of business & industrial marketing 38 (2023) 3, pp. 568-592
Persistent link: https://www.econbiz.de/10013539333
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Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles; Enyinda, Chris I.; Fadahunsi, Akinola - In: Industrial marketing management : the international … 116 (2024), pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193