Business to business governance structure and marketing strategy
Year of publication: |
2012
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Authors: | Paswan, Audhesh K. ; Guzman, Francisco ; Blankson, Charles |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 6, p. 908-918
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Subject: | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Governance-Ansatz | Governance approach | Performance-Management | Performance management | B-to-B-Marketing | Business-to-business marketing | Marketingtheorie | Marketing theory |
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