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B2B channel partner programs : disentangling indebtedness from gratiude

Pelser, Jan; Ruyter, Ko de; Wetzels, Martin; Grewal, Dhruv - In: Journal of retailing 91 (2015) 4, pp. 660-678

Persistent link: https://www.econbiz.de/10011422468

You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training

Satornino, Cinthia B.; Pelser, Jan; Wetzels, Martin; … - In: Industrial marketing management : the international … 113 (2023), pp. 258-276

Persistent link: https://www.econbiz.de/10014433589

Return on marketing investments in B2B customer relationships : a decision-making and optimization approach

Streukens, Sandra; Hoesel, Stan van; Ruyter, Ko de - In: Industrial marketing management : the international … 40 (2011) 1, pp. 149-161

Persistent link: https://www.econbiz.de/10008907880

Key trends in business-to-business services marketing strategies : developing a practice-based research agenda

Jong, Ad de; Ruyter, Ko de; Keeling, Debbie Isobel; … - In: Industrial marketing management : the international … 93 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012501917

Customer engagement design in industrial innovation

Hollebeek, Linda D.; Keeling, Debbie I.; Ruyter, Ko de - In: Industrial marketing management : the international … 106 (2022), pp. 83-89

Persistent link: https://www.econbiz.de/10014226241

Special issue on critical issues in industrial and business-to-business services

O'Cass, Aron; Wetzels, Martin - In: Industrial marketing management : the international … 78 (2019), pp. 1-5

Persistent link: https://www.econbiz.de/10012026074

Service Climate in Self-Managing Teams : Mapping the Linkage of Team Member Perceptions and Service Performance Outcomes in a Business-to-Business Setting

Jong, Ad de; Deruyter, Ko; Lemmink, Jos - 2006

Drawing from the organizational behaviour and services marketing literature, we develop a conceptual model of self-managing team (SMT) service climate, taking into account characteristics of the organizational context, the SMT, and the individual employee. In order to assess the impact of SMT...

Persistent link: https://www.econbiz.de/10014060608