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Managing B2B customer churn, retention and profitability
Jahromi, Ali Tamaddoni; Stakhovych, Stanislav; Ewing, … - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1258-1268
Persistent link: https://www.econbiz.de/10010439560
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Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Industrial marketing management : the international … 52 (2016), pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
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Advocating avatars : the salesperson in second life
Berthon, Pierre R.; Pitt, Leyland F.; Halvorson, Wade; … - In: The journal of personal selling & sales management : JPSSM 30 (2010) 3, pp. 195-208
Persistent link: https://www.econbiz.de/10008647400
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The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika; Ewing, Michael; Pitt, Leyland F. - In: Industrial marketing management : the international … 87 (2020), pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
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Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.; Turner, Paul; Scheepers, Helana; … - In: Journal of marketing communications 24 (2018) 5, pp. 450-468
Persistent link: https://www.econbiz.de/10011880791