Andersson, Svante; Wikström, Niclas - In: Journal of Business & Industrial Marketing 32 (2017) 8, pp. 1098-1108
Purpose This study aims to explore why and how business-to-business (B2B) companies use social media and which users and stakeholders they communicate with. Design/methodology/approach The study employs a case study approach because of its exploratory nature. Data from three companies consisted...