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Do larger audiences generate greater revenues under pay what you want? : evidence from a live streaming platform
Lu, Shijie; Yao, Dai; Chen, Xingyu; Grewal, Rajdeep - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 964-984
Persistent link: https://www.econbiz.de/10012668081
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Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung; Stephen, Andrew T.; Bart, Yakov; Yao, Dai - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
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Happiness begets money : emotion and engagement in live streaming
Lin, Yan; Yao, Dai; Chen, Xingyu - In: Journal of marketing research 58 (2021) 3, pp. 417-438
Persistent link: https://www.econbiz.de/10012521442
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Optimal portfolio liquidation with distress risk
Brown, David B.; Carlin, Bruce Ian; Lobo, Miguel Sousa - 2010 - Rev. vers. of 2009/57/DS
Persistent link: https://www.econbiz.de/10008808999
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Episodic liquidity crises : cooperative and predatory trading
Carlin, Bruce Ian; Lobo, Miguel Sousa; Viswanathan, S. - In: The journal of finance : the journal of the American … 62 (2007) 5, pp. 2235-2274
Persistent link: https://www.econbiz.de/10003550023
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Optimal portfolio liquidation with distress risk
Brown, David B.; Carlin, Bruce Ian; Sousa Lobo, Miguel - In: Management science : journal of the Institute for … 56 (2010) 11, pp. 1997-2014
Persistent link: https://www.econbiz.de/10008748096