Workman, Jane E.; Lee, Seung-Hee - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 4, pp. 1-13
This study's purposes were to examine how selected demographic variables affect frequency of use of precautionary measures when shopping for clothing in retail stores; and how uncertainty avoidance/ambiguity intolerance and fashion innovativeness affect (a) precautionary measures used when...
